Word processing and presentation software as well as online email tools, can turn clients into DIY campaign managers for a fraction of the cost of paying an agency. It’s a common mistake to try and grab some clip art and try and ‘make do’ to keep the costs down, but customers are smarter than that. They can spot a stock shot from 50 paces and you’ll leave them feeling that you’ve done it ‘on the cheap’ and don’t value them. Work with 2G and we’ll create assets that can be used in your DIY communications to ensure they are every bit as professional as the slick agency solutions.

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Every time a customer touches your business, they experience your brand. They don't care who does what. Something as simple as a badly handled call or a poorly worded system letter has the potential to damage your relationship. We'll show you how we get departments to work together to provide solutions. So the customer sees a united front.

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With the introduction of GDPR, how many of your customers are requesting no contact? Many of them are loyal and committed but they'll have ticked the box out of habit. We can help to unlocked these people, releasing a huge potential market that's right under your own nose.

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Media neutral doesn't mean splashing the same campaign everywhere and hoping that something sticks. We can work media-neutral from the start, understanding where different communicatons channels dovetail together to create a more effective result. And we'll help all your departments come together to deliver the finished job too.

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You're not making money from customers who are using old products and services. Force them to change. Close the unprofitable product and we'll move them to something new or switch customers to online servicing and create a deal that's better for you. We can show you how to handle it right from start to finish and how to make a deal that's better for customers too.

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We're all facing tough times – the advertising business more than most. Think about it, it's in you current agency's interests to provide solutions they can make more from, even if they're expensive to you. Most of your account handlers are targeted to achieve 'extra' sales from clients, is that really what you want? If one sheet of paper is the right answer, we'll tell you and we've got proof that 'simple' works.

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Every product has a natural customer lifecycle. Some are obvious – at the end of a contract, for example. Others can only be seen by indicative behaviour. 2G has developed rescue strategies that start to look after customers BEFORE they leave, so you secure their business for the future.

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Big companies need big agencies to service them. And in turn, big agencies need tiers of account managers to keep you away from the person doing the job. Work with 2G, we're small and we're staffed by senior people. You get the shortest lines of communication and the job is done quicker.

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