INTERCONTINENTAL HOTELS GROUP

DATE: DECEMBER 2011

Objectives

Intercontinental Hotels Group runs the World's largest hotel loyalty programme where customers earn points every time they stay at an Intercontinental Hotel worldwide. In 2011 they launched Priority Club Rewards, giving members higher status and enabling them to earn double points every time they stay.

Execution

2G produced communications for all sponsoring companies, including posters, promotional banners, online advertising, giveaways, entry forms (print and online) and other point of sale.