AID TO HOSPITALS WORLDWIDE

DATE: 2011 ONGOING

Objectives

Aid to Hospitals Worldwide collects used and redundant NHS hospital equipment and redistributes it to the 3rd World. Establishing a link with NHS trusts and then making sure they recycle their equipment is often a difficult process. Also, in tough times, it has become necessary to increase awareness of the charity as it now has to compete harder for donations.

Execution

2G developed and evolved the existing A2HW branding to create something that is stronger and more campaigning. This involved updating their website and creating new business-to-business communications that aim to guide NHS employees through the recycling process.