GREENE KING BREWING AND RETAILING

Discounts and special offers

Big Deals is produced monthly for all Greene King Pub Partners pubs. It communicates discounts and offers available to Licensees. Big Deals is a cross-media brand and has been produced in print as well as online and via email.

Christmas campaign 2011

Make this a Crackin' Christmas. A whole approach solution for pubs at Christmas, including print on demand templates for everything from emails to posters and bounceback promotions. All backed up by a targeted direct mail and email campaign explaining what's available and encouraging takeup.

KnowHow

Interactive guide that brings together all the resources available to Greene King Licensees. This intuitive tool works online or on desktop and navigates people to the information they need before finally allowing them to email and share solutions.

Greene King's Code of Practice

Helping Greene King to gain BII accredditation by documenting and explaining every part of their operation to Licensees. This included over 20 separate communications – designed to put complex information in simple language so that it's easy to understand.